If you want to see how it looks like in your Gmail account, you can use this tool to send yourself an example. From my tests, the Custom Logo is only displayed if your email happens to be displayed in the Top Promotions section. "description": "30% off full-price styles",Īs Jordan mentioned in the presentation, Gmail now allow you to set a Custom Logo for your email. Warning: Setting availability end dates in the past will cause Gmail not to feature your email in the Top Promotions section Highlighted in green.Īny coupon codes to redeem the deal (optional)
Deal Badges are specified in the email using the DiscountOffer Schema code.
#Gmail annotations show up code#
The deal description is highlighted in green and the promotion code is highlighted in grey. Deal Badges (DiscountOffer)ĭeal badges displays a deal description and promotion code under an email in the Promotion Tab. However, emails that were less product oriented with more generic imagery saw less lift using Single Image Previews – which isn’t surprising actually. Generally retailers who embedded imagery of products or call to actions that had a good tie in with their subject line saw a good lift in engagement and click throughs. I reached out to some email marketers that have been part of the beta test on their experience and got a mixed feedback. Many brands have already been testing Single Image Previews over the past few months and here are a few examples: Using images of different aspect ratios will result in the image being cropped (See the Eat24 example below). The preview image’s dimension is 538×138 although any image of a 3.9 (width/height) aspect ratio will work. Also some Email Service Providers strip the JSON code as it is embedded within a script tag.
JSON (in the head) of the email or Microdata which fits better in the email body. Gmail allows two options to embed Schema data. The Schema type for Single Image Previews is PromotionCard. Senders can customize what is being displayed in these previews by inserting some Schema formatted code in the email. Promotion Card Image Previews are images that are displayed underneath an email entry in the Promotion Tab. Google has not offered any details how emails are selected to be displayed in the section but read on below for some tips. Otherwise it appears below in chronological order.
#Gmail annotations show up android#
Can’t wait to try it? Send yourself a test here.īefore we go into the details, know that your email will display with these features only if it is featured in the Top Promotions section in the Gmail iOS or Android App.
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