Refer to the person you're talking to by name. When you position yourself as a partner to your listeners or readers, they'll be more receptive to what you're talking about, since you're working with them, not preaching to them or ordering them to do something. This creates a sense of unity and mutual collaboration. "We," "us" and "our" are inclusive words that show you consider yourself as part of the team. Include yourself in the picture with "we" and "us." It's called the "generic you," and its results are definitely not generic! It makes what you're saying seem more personal and relatable, which will help you win people over. It's tempting to be more formal when you're addressing a group, like giving a speech or writing an email to a list of recipients.īut research has shown that loosening up and using "you" in group settings works to your advantage because it comes across as more casual. When you let the listener know you care about them, they'll be more open to listening and agreeing with your persuasion efforts. You make it clear that you're talking directly to them and considering their individual needs, thoughts and interests. When you address someone using "you," you're personalizing your message. Studies show that people react well to the word "you." This is the simplest and most effective strategy.
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